My design work is//
Created with passion.
Powered by coffee.
Relaxed with IPAs.

My inspiration is//
the world around us.

I’m Jen Gadus, an award-winning creative design leader who specializes in digital media.

And here's why I like to make things pretty:

I believe every experience deserves to be as pleasing as possible. That’s probably why I’m a big-city-loving designer-at-heart who lives in beautiful Chicago, IL. I’m inspired every time I step outside and look up! I'm also a coffee & beer enthusiast, foodie, and mid-century modern architecture addict. Due to this, I tend to have a very modern and angular style. This style tends to translate well into the web environment, helping to rely less on imagery and more on creative use of code. Creating an efficient and well-performing product or marketing campaign—especially websites—is a must in today’s digital world. Carrying over these user experience (UX) values into the marketing funnel is key, especially in a direct-response environment where our bread and butter may very well rely on that one last conversion.

I'm always going to be someone who needs to dive-in and get my hands dirty, which is why I prefer to work with smaller teams so I can lead through hands' on examples. I naturally gravitate to this type of leadership due to how I view design in general: from a problem-solving perspective. At the end of the day, all designers really do is communicate. We solve puzzles. We work through a maze of information, then organize, clarify, communicate, and present it in a way that is not only easily digested, but looks damn nice, too.

There are tons of puzzles out there. I’d love to help you solve one.
Reach out to me below and let's talk about your project.

A summary of why I design:

The answer really is simple: because I freakin’ love it. The process of creative work is fun and challenging and frustrating and fun and exhausting and strategic and rewarding and fun and I cannot see myself doing anything else.

I think those are all the same reasons people play video games…

What I design & produce

Digital materials:
Display advertisements
Full websites
Web and mobile app UI/UX
Software product strategy
Wordpress and other CMS
Email marketing
SEM/OLA Campaigns
Content marketing visual support

Online videos:
Art Direction

Print materials:
Sales collateral
Event materials

Artistic/Fine art

My passion is//
My work.

Model: Sonal Moraes
[ [ Jen stays behind the camera ] ]

My hobby is//
capturing moments

Okay, you figured out my secret.

I’m a nerd*. I got into the business of design—particularly designing & building websites—because I found the entire process to be a challenging yet rewarding experience (not to mention completely fun). Plus, for as long as I can remember, I’ve also had a serious interest in knowing how things work. I reverse-engineered my bicycle when I was nine and did my first oil change at 15. Thankfully, I didn't have any bolts left over when I was done with either task.

When it comes to design, I’ve been known to pound a coffee or two (or six), blast some music in the background and pull an all-nighter to build a website from scratch or finish up an animated video. Yes, I’m sure a few of those evenings were deadline related, but once I’m inspired, I hit the ground running—usually not even noticing the time pass by.

I’ve also participated in a few of those code-challenges, too. You know, the “parties” where a bunch of us nerds get together, set a completely unrealistic time line for ourselves and build something just to…be nerdy (this is also where those delicious IPAs come in).

I’m an art director who can also produce HTML, CSS, JQuery, and Actionscript. I can also play with some PHP and Javascript, should you have the need. These skills are advantageous as they help me fully understand the medium so I can design just for it. If you prefer to outsource development, that’s cool, too—I can keep that vendor of yours honest and accountable.

*nerds are cool now, so don’t hate.

view the [cool nerd] code

view the [cool nerd] code

view the customized code

get creative//
Drop me a line.

I'm available for freelance work and looking forward to meeting you! Lets grab a cup of coffee and chat about your project—large or small. Fill out the form below so I know what to expect, or simply place a general inquiry. Info you share will be sent directly to me and not shared with anyone else. Ever.
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Please do not include any confidential information in this form.

Jen Gadus

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