Cision was going through a rebranding, followed almost immediately by a merger. Not only did we need to get more leads—and fast—we needed a refresh of our overall look and feel to match our new brand visuals.
This campaign was composed of three creative styles, each with three layout/content options. These styles were constantly monitored for performance, and tweaked as needed.
What happens when you leverage data insights?
Another successful campaign resulted in response to a smear campaign launched by one of our biggest. We wanted to take the high road, so instead of launching our own smear campaign, we decided to rely on the facts of our data. What resulted was a 2-month SEM campaign that grossed more than 1.5 million dollars in sales—the highest amount Cision had ever seen during that time period.
My contributions to these campaigns included:
- Creative strategy
- Creative direction (art & copy)
- Display ad design
- User behavior research
- Responsive web page design & development
- Asset creation for A/B testing of multiple colors, layouts, content, etc.
- Asset management
- Content editing