Direct Response Marketing Campaigns
Increased the amount of Highly Qualified Leads.

Test One: Tab Layout
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Test Two: Infinate Scroll
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Cision vs. Meltater
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Rebranding Results
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Acquiring Highly Qualified Leads is Difficult,
So we changed our overall approach.

Cision was going through a rebranding, followed almost immediately by a merger. Not only did we need to get more leads—and fast—we needed a refresh of our overall look and feel to match our new brand visuals.

This campaign was composed of three creative styles, each with three layout/content options. These styles were constantly monitored for performance, and tweaked as needed.

What happens when you leverage data insights?

Another successful campaign resulted in response to a smear campaign launched by one of our biggest. We wanted to take the high road, so instead of launching our own smear campaign, we decided to rely on the facts of our data. What resulted was a 2-month SEM campaign that grossed more than 1.5 million dollars in sales—the highest amount Cision had ever seen during that time period.

My contributions to these campaigns included:

  • Creative strategy
  • Creative direction (art & copy)
  • Display ad design
  • User behavior research
  • Responsive web page design & development
  • Asset creation for A/B testing of multiple colors, layouts, content, etc.
  • Asset management
  • Content editing

Select Examples of Strategic Creative Work,
In all shapes and sizes

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Print Advertising

Award-Winning Micro-site/animation

UX, UI, and Branding for a Tech Startup

case study coming soon

Product Rebranding for a Tech Company

case study coming soon

Automotive Photography

Award-winning Video

link coming soon

Portrait Photography

Event Materials

details coming soon

UX & Data Visualization

details coming soon

Artistic Photography

Data Visualization Product Design

case study coming soon

Branding Guidelines

details coming soon

PR Web Refactoring

details coming soon

International Website Merge

case study coming soon

Analog Photography

Direct Response Marketing

Analytical Reports/Data Visualization

case study coming soon

PR Pitching Guides

Product Collateral

Infographics

details coming soon

HTML Emails

details coming soon
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