This series of PR Pitching kits was originally created to help content managers/owners pitch their stories to the most relevant influencers. They are part of a greater search engine marketing (SEM) campaign that was refreshed quarterly according to the most popular seasonal themes.
I redesigned the look and feel of the campaigns in 2014 to create a more modernized aesthetic with the goal of appealing to a larger audience.
My contributions included:
- Creative direction
- Hands-on design of the initial quarterly PDF booklets
- Responsive landing page design & development
- Adaptive HTML email design & development
- Content editing