ME

This Show’s Been Running for a While,
So Let’s start at the beginning.

We’re going to do this ‘work history’ thing a little differently. I’m going to start you off at the beginning so you can experience the growth along with me.

start the story

or, Download my Résumé

Professional Graphic Designer
Early Years

I began my career working as a graphic designer for various types of companies. I focused strongly on digital design and front-end web development because I wanted to help companies transition into the digital age.

Before landing my first full-time gigs, I've been freelancing since 2002.

2005
2007

Art Director
Advertising Experience

I thought it would be super cool to be one of those super cool kids who work at a super cool ad agency—and it kinda was super cool. I freelanced for a few of them, split my work between print and digital, and put in some long hours. Eventually, I accepted a gig as the first digital Art Director for a food service agency.

I helped stop the outsourcing of digital creative by opening their first in-house digital design and production shop. We saved a ton of cash with that approach.

Web Design Manager
Internal Marketing Experience

Working in advertising was great, but it was time for a change. I decided to accept a marketing position with a SaaS company. There, I led and managed multiple rebranding initiatives, and the combination of 28 international websites into one cohesive design (and the production work to make it happen).

2012
2014

Principal UX Designer
Diving deeper into Technology

Cision’s brand was finally stable and it had merged with Vocus to become the biggest PR software powerhouse (dare I say...) in the world.

After managing international marketing experiences, I wanted to apply what I had learned to the products. I wanted to help Cision dig deeper into the mind of the consumer and really understand how—after we’ve caught their eye with our marketing—we could keep them engaged by creating usable, engaging, and intuitive products.

Senior Art Director
Making the Leap into…the Financial Sector?

Yes, I know—I was surprised, too. But, I was approached by a company in desperate need of a branding update, and in need of someone who could help them bring new financial products to market. The opportunity to apply all of the skills I had learned throughout my career and formulate a full brand strategy was perfect for me.

The company also needed to increase collaboration accross the firm, and working directly alongside stakeholders to get to the root of problems and creatively solve them is an area in which I excel.

2015
2016

Senior Product Designer
Full Customer Experience Design

Working in the financial sector, there's not really much I can talk about (or show) unless it's already public knowledge.

VP & Head of User Experience,
Bringing it all together

Today, I lead branding and design strategy from a user-centric perspective. At Performance Trust, we’ve begun prioritizing the customer in everything we do—even in how we are re-envisioning our core services.

view my full résumé

Now
Yo

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