You Just Found Your One Stop Shop for Leadership in Design, Product Management, Marketing, Strategy, and a Bit o’ Coding.
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I’m a brand & product “fixer” who saves you time and money without sacrificing quality.
I specialize in accelerating speed-to-market by blending my full service design background with product strategy & marketing. My strategic creative direction ensures consistent, impactful visuals—like the UpCity Logo—delivering that elusive full-cycle design experience.
If you’ve got a business problem, I’ll fix it.
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When we think of design in the traditional sense, what someone sees as beautiful could be ugly to another.
However, the UX—the science behind the art—is very literal. The experience works or it doesn’t. It’s easy to understand or it’s difficult.
Managing a product and keeping the experience simple (and easy to understand) is my mantra.
My background in design has had a strong impact on my ability to simplify complex ideas and communicate them to business owners, development teams, other designers—you name it.
My unique views on management & leadership allow me the ability to reinforce the value of clean, simple, and usable design throughout the entire customer experience—all through an educational approach.
Hey, if you’re not learning, you’re not growing, right?
My product & creative consulting services help you identify and align business goals to customer needs.
That may feel backwards, but if there’s anything my 20 years of experience has taught me, it’s that you can’t drive growth unless you create experiences that cater to what the market demands.
Ready to see what’s possible?
Like what you see and have a tough problem to solve? Awesome!
Design and Product Leadership FAQs
What is the importance of user experience (UX) design in product development?
UX design is critical in product development as it ensures that products are intuitive, user-friendly, and meet the needs of the target audience, leading to higher user satisfaction and loyalty.
Learn about my design process
What does a Director of Experience Design do?
A Director of Experience Design leads cross-functional teams to create seamless, user-centric designs across digital touch points, which can be products or websites. They manage UX/UI strategy, user research, and design execution, ensuring experiences align with both user needs and business goals.
Check out my views on experience design leadership
What does a Creative Director do?
Creative Directors are responsible for crafting strategic visions that align creative work (beyond just visuals) with business goals. They partner closely with their stakeholders (internally or externally) to understand needs, and then oversee graphic designers, photographers, videographers, copywriters, marketers (even product designers, depending on the size of the organization) to execute their visions.
What does a Director of Product Management do?
A Director of Product Management leads product strategy and vision, while overseeing the development & launch of products to meet business objectives. They manage cross-functional teams, prioritize product roadmaps, and analyze data to ensure alignment of products with customer needs & market trends.
Check out my views on product management leadership
What are the benefits of hiring a design and product consultant?
Hiring a design and product consultant brings fresh perspectives, expertise in best practices, and tailored strategies that can enhance product development, UX (user experience), and market success. A design and product consultant can also help you identify your most critical areas for improvement and create a prioritized product roadmap that aligns to your overall business goals and is both time and cost efficient.
Check out my consulting services
Why is branding important?
Branding is extremely important because it helps companies connect with customers on a deeper level, beyond just their product or service, itself. A strong brand can influence buying decisions by focusing on competitive differentiation & building trust, which can then increase brand awareness, customer loyalty, and sales.
Check out my views on branding leadership
How does effective technology leadership impact business growth?
Strong technology leadership enables businesses to leverage cutting-edge technologies, improve operational efficiency, and create new revenue streams, directly impacting growth and profitability.
Check out my views on tech leadership
Why hire a Director of Experience Design for your company?
They optimize your digital presence by improving usability, aesthetics, and functionality, driving customer satisfaction and increasing business growth. A very strong Director of Experience Design will also have experience in branding, further fostering your growth by ensuring consistent brand reputation across channels.