Customer-first Design & Product Consulting Services.

Hiring a design and product consultant brings fresh perspectives, expertise in best practices, and tailored strategies that can enhance product development, UX (user experience), and market success. A design and product consultant can also help you identify your most critical areas for improvement and create a prioritized product roadmap that aligns to your overall business goals and is both time and cost efficient.

Hiring a consultant can feel like a high upfront cost, but ultimately save your business money by helping you optimize business processes, identify cost-saving opportunities, and improving overall operational efficiency. Additionally, many consultants (like me!) offer staff augmentation services, essentially acting as a temporary resource to help you complete a project. This allows you to avoid the risky onboarding costs of hiring a permanent staff member without knowing the LTV of the role, while also benefiting from a consultant’s expertise.

Consulting supports the development of innovative products by providing expert guidance on best practices, market trends, and creative problem-solving techniques that drive product differentiation and market success.

A consultant offers expert advice and strategy. A freelancer executes specific tasks or projects independently. Consultants focus heavily on working with clients to understand their specific needs & goals, providing advice and guidance on business decisions. Freelancers typically deliver tangible works (landing pages, prototypes, etc.) that fit into an organization’s existing strategy.

Consulting provides access to expert knowledge and creative problem-solving techniques, helping businesses innovate more effectively and create products that stand out in the market.

Product design encompasses the entire lifecycle of a product, from initial concept to prototyping, testing, launch, and continuous iterations. Product designers partner closely with product managers to gain a deep understanding of user behavior, market trends, and the technical aspects of product development.

A successful product designer also partners closely with market & UX researchers. They leverage data and align a product’s form & function with the overall competitive landscape, business goals, and user expectations.

Product management is overseeing a product’s lifecycle—from idea to launch to continuous improvement cycles. It involves market research, strategy, development, and collaboration with business stakeholders & technical teams to meet customer needs and business goals.

Product marketing is the process of bringing a product to market, promoting it, and often supporting it with materials for sales or even users. It involves understanding the target audience, crafting the product messaging, positioning, and launching campaigns to drive demand and adoption. Product marketers work closely with product management, sales, and marketing teams to ensure that the product meets customer needs and that its value is communicated effectively.

Marketing is a broad discipline that includes all activities related to promoting and driving sales for a product or service. It covers market research, advertising, public relations, and overall brand strategy. Product marketing is more focused on the product/service, itself; is a specific subset of marketing that focuses on the strategies and tactics involved in bringing a product to market (see “what is product marketing?”, above).